OpenTable partnered with Kristen Hawley, founder of the popular Chefs + Tech newsletter, to create the How to Grow & Thrive in the Restaurant Business e-book, the ultimate guide to serving guests and growing your business at every phase of a restaurant’s lifecycle. We’re sharing excerpts from each stage, so follow along and download the whole guide here.
When you need more diners, first identify when you need them. Then boost your presence across certain websites and platforms to reach a new, hungry audience.
Most restaurants experience the up-and-down shifts of demand as they evolve. But there’s plenty you can do from a marketing perspective to reach new diners and re-engage with those you already know.