Private events are a great way for restaurants to add additional revenue while creating memorable experiences for diners. Managers and operators should seize the opportunity to revamp their marketing efforts and attract new private party guests.
Since the launch of Snapchat, every social platform is scrambling to come up with its own tool that allows users to broadcast their lives in real time. Instagram Stories is one of the more successful of those attempts — a user-friendly extension of the popular photo app that essentially does the same thing as Snapchat (even incorporating the image and text overlay functions), just on the Instagram platform. As Instagram is still one of the most influential marketing tools for food businesses, if you’re not already using the Stories tool — it’s time to learn.