OpenTable partnered with Kristen Hawley, founder of the popular Chefs + Tech newsletter, to create the How to Grow & Thrive in the Restaurant Business e-book, the ultimate guide to serving guests and growing your business at every phase of a restaurant’s lifecycle. We’re sharing excerpts from each stage, so follow along and download the whole guide here.
“I let the chefs do the photos and I write the words. I’m constantly curious about who other people follow and why they like that person and what the point of it is. There’s often a big divide between the people coming and eating dinner at a restaurant and people who work in the restaurant.” – Marc Russo, Osteria di Russo & Russo
Creating a tone guide is important for consistency across channels, and can be a central point of reference for your whole team. Consistency of the tone you use on social media will extend your restaurant’s message. Outside consulting services and internal marketing teams usually create tone guides for a brand’s social media presence, but you don’t need a marketing team to create your own.